Originally published November 13, 2015.
Checking his rear view mirror, Steve Jackson hit the key on the steering wheel to take an incoming call.
Checking his rear view mirror, Steve Jackson hit the key on the steering wheel to take an incoming call.
"Hello, Steve here."
"Hi, Steve. This
is Charles Jones at WTMJ - do you have a minute?"
"Sure Charles, how are you?"
Steve and Charles were acquaintances since college and kept in touch with each other as they
climbed the career ladder.
"I’m fine, Steve.
Hey, I'm calling because we have an opening here in Milwaukee and I
think you'd be perfect for it."
"Oh really? Wow,
thanks for thinking of me Chuck. What is
it?"
"We're opening up more of on-air programming to
include a digital dimension and as a result of our research we realize we need
more local programming. I've kept tabs
on what you guys are doing in Roseville and I'd like to bring a touch of that
to Milwaukee. I think you're the guy to
help us get there."
"I'm flattered, Chuck, but I don't know. We've had some changes at the station here
and I've just been promoted. It might
not look good for me to bail on them now."
"Sure, I get that.
Could I persuade you to take a day and visit us to discuss it? If you want to stay in Roseville, that's fine
- but I really think this could a great fit."
"Sure, Chuck. It
never hurts to learn more, I guess. How
about next Saturday morning? If we can't
do it on a weekend, then I don't know when I can get over there."
"You've got it.
I'll see you then and I'll shoot you an email with more details on
the position. Drive safe. See you next week."
Steve checked his side view mirror before pulling back on
the highway. Just a few minutes ago he
was content and looking forward to the next several years - heck, the rest of
his career in Roseville. Milwaukee? That's been a dream going back before he got
his first job.
The WRSE signal was nothing but snaps and pops now, so
Jackson changed the dial to a good local station out of LaCrosse. He half-listened and thought about his future
the rest of the trip.
The afternoon in the office was a busy one for Kevin
Storm. It had been a few years since he
spent more time navigating a desk than looking at radar, but it was a
refreshing change to be part of a great tradition with so much promise ahead. He turned to his computer to
complete the proposal for Pete on changing their approach to weather.
After several weeks of increasingly serious conversations,
Kevin thought the time right to join forces with the leading TV station in the
capital city. Partnerships like this
were increasingly common and seemed to benefit everybody. The TV station got more local exposure as
their meteorologists provided regular daily updates and showed a personal side talking with the news anchors or disc jockey.
Radio stations like the relationship because it was a big
step up from the rip and read forecasts that dated back to a time when there
actually were teletype machines in sound-proof closets near the studio.
Beside, with a growing web presence, the TV station could shape it's weather webcasts and maps to become co-branded with the station. Kevin thought to himself, 'there's no way I can do all these local forecasts and severe weather updates and serve as general manager. If we can make this a real partnership with the station in Madison - it could be a win - win - win.'
Beside, with a growing web presence, the TV station could shape it's weather webcasts and maps to become co-branded with the station. Kevin thought to himself, 'there's no way I can do all these local forecasts and severe weather updates and serve as general manager. If we can make this a real partnership with the station in Madison - it could be a win - win - win.'
Pete Moss asked Emjay to return to the station for a private
meeting. She wasn't sure what it was
about. She liked her job, but knew
interns don't stay forever. Paid
internships are even more rare and with graduation approaching fast, she needed
to get resumes out.
"Come in, Emjay." Pete called through his door
into the break room where he saw Emjay sipping on coffee. She sure liked those warm caffeine delivery
systems, he thought, just like every other radio news guy he'd ever
known.
Emjay walked in with a smile
which changed slightly as Pete closed the door and returned to the chair
behind his desk.
"Emjay, relax.
It's good, at least I think so - let's see what you think." Pete knew Emjay got nervous about these kind
of meetings and he had been vague about the purpose for meeting. "You've done a fantastic job these last
11 months. I appreciate it and
I've heard good things about you from people in the community to whom you are
not related." They both laughed.
"Seriously Emjay.
I'm offering you a job.
Full-time, starting immediately in our news department. I know you have a couple of more classes
before graduation, but we can work around those details.
While I'm going to continue doing the news -
I'm going to need more help and we want to increase our coverage in Roseville
and the surrounding area.
Interested?"
Emjay sat quietly for a moment. Her mind raced thinking about getting a job
offer, being able to work in a place where she already felt at home, and
hearing she could work and finish school... so many thoughts it was like a
flood. "Gee, thank you, Pete. This is quite an honor. This is exciting, but I hope you don't think
I can work full-time for the same pay."
Pete laughed, "No, of course not, Emjay. It took us a while to start paying interns at
all and believe it or not, you make more than your predecessor. In any case, I'm talking about $30,000 a year
salary with two weeks of paid time off to start. In addition, for weeks you work more than 40
hours we'll bank those hours as future days off. We also will have a news car for you which
you can drive full-time. I can't offer
you as much as you might make in Milwaukee, but I hope it's enough to keep you
here.
"Personally, I expect to reduce my role in news over
the next year so you'll have an increasing role on the air after you graduate
and get comfortable. I haven't worked
out all the details in my head yet, but I want you to consider this as a
long-term position until you get a big-city job suitable for your talent."
Emjay folded her hands in her lap and looked at them trying
to use a Jedi mind trick to keep from shaking. "Pete, this sounds fantastic. Would it be OK if I talk to Jake about this
first? I'll give you an answer one way
or the other tomorrow."
Pete stood and extended his hand to Emjay who reached back.
"You have my word, Emjay. And I
won't tell anyone else about this until I hear your answer. Please say Hi to Jake for me. If he has any questions or concerns he, or
you, can call me tonight."
Jeff usually was out of the station by Friday afternoon, but
with the State semi-final game and special broadcast plus a special on Jack to
produce - he was busy working email and the phone. He looked at the clock to
see it was almost time to head to Gus & Tom's to make sure all was ready
for the pre-game show.
At the University of Wisconsin - La Crosse; Steve, Kathy,
and Coach Suter met in the press box to review plans for the broadcast before
Coach and Kathy met with the Roseville head coach to tape an
interview. Steve had to force himself to
concentrate on the game and the broadcast, he could scarcely believe the turns
and potential twists introduced into his life in the past few hours.
The trio of coaches in Roseville were enjoying pizza while discussing strategy for the game
and the post game broadcast. Coach Hidorn remarked
he hadn't seen Gus and Tom this nervous since the first time the show aired. Hundreds of Rosevillians in LaCrosse, but hundreds - if not thousands- were tuning in
tonight and a good chunk of those folks were inside Gus & Tom's.
The coaches expected a good game. More than that, they figured if the game kept going the way the Roseville coaches expected, there would be at least one more week
of high school football.
Thanks for following, "On The Air," come back tomorrow morning at 9 for the next chapter.
Thanks for following, "On The Air," come back tomorrow morning at 9 for the next chapter.
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